euromicron is one of 17 industry partners in EDEKA’s “Store of the Future”
Customers and store operators alike can benefit from optimization of retail processes
Innovative approaches means greater cost-effectiveness, agility and customer satisfaction
uromicron has developed an intelligent analysis and control system based on video technology for EDEKA’s “Store of the Future”, an internal demonstration store, in order to support point-of-sale and supply chain management, staff rostering, customer advice and payment processes, as well as security monitoring. The monitoring and alerting technology integrated in the overall concept offers advantages for both EDEKA’s business administrators and customers, such as shorter waiting times at checkouts, minimization of inventories and optimization of personnel planning and the sales areas required.
The analysis, control and alerting system has been developed for the “Store of the Future” by euromicron and the partners Axis and Aimetis. Business administrators and managers at the EDEKA Group, which has around 12,000 stores and is one of Germany’s leading food retailers, can find out more about the new solutions and technologies in the internal “Store of the Future”.
“The project’s objective is to optimize retail processes and so enhance customer satisfaction and efficiency,” explains Frank Neffe, Head of System Technology at euromicron systems GmbH, a wholly-owned subsidiary of euromicron AG. “Our intelligent, IP-based technology offers not only store operators, but also employees and customers many benefits for even more relaxed, secure and faster shopping,” adds Neffe.
The “EDEKA Store of the Future” offers its visitors a lot of information and solutions that help EDEKA stores leverage their full potential. Sales, short-term profitability, stock or cost of sales analyses are available in real time. The checkout process can be optimized by separating article scanning and payment (e.g. by a self-checkout or tunnel scanner). A queue-busting solution can make checking-out even faster: The contents of the shopping basket are scanned by means of mobile devices. Customers can then pay on their own and leave the checkout zone through secured barriers. Mobile technologies for payment and couponing round off the numerous technical innovations.
Thomas Hoffmann from euromicron AG’s Executive Board states: “Leveraging new technologies to make life and work more convenient, more secure and easier is a true market of the future. Many of these possibilities are demonstrated in the “Store of the Future.’“
The euromicron Group will address these future topics at a completely redesigned stand at CeBIT 2011 in Hanover. “We intend to showcase future-oriented solutions, for example from the fields of security, living, mobility, healthcare or energy, and the network infrastructures we have developed for them,” says Hoffmann.
euromicron AG is an all-round solution provider for communications, data and security networks. Its network infrastructures integrate voice, video and data transport wirelessly, via copper cable and by means of fiber-optic technologies. euromicron builds its leading applications, such as e-health, security, control or surveillance systems, on the basis of these network infrastructures.
Founded on its expertise as a developer and producer of fiber-optic components, euromicron AG is a strongly growing, highly profitable group that is listed on the stock market, has a medium-sized character and focuses on operational growth, integration and further market penetration, internationalization and expansion.