Whether an e-book, car sharing or fitness wristbands: Some Smart Services in the B2C arena are already smart. However, the IoT entails a particular challenge for companies. Smart Services denotes packages of products and services that can be custom-configured over the Internet. They thus complement the fields of technology and system integration for Digital Buildings, Smart Industry and Critical Infrastructures. The underlying trend toward increasing digital networking and merging of the real and virtual world already occupies a central position in the economic and social debate. For instance, the German government has underscored the importance of digitization with its Digital Agenda and in its New High-tech Strategy.
The Smart Service world is disruptive. The focus is on users with their preferences and needs, for example as a consumer, employee, citizen, patient or tourist. The new data-driven business models require flexible networking and largely automated collaboration in digital ecosystems. A key requirement for them to be formed and organized is digital platforms for the Internet of Things.